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Movie trailers new to home video may enter the field from time to time. This is often due to the advent of high-definition television (HDTV) with its standardized 16:9 (1.78:1) aspect ratio; a 16:9 aspect ratio, unlike the wide-aperture (1.85:1), produces a somewhat flatter effect in the top and bottom image, which arguably makes it easier to create motion-picture quality visual effects for quickly-paced action scenes in trailers and TV spots for broadcast (or direct-to-video) potential. This has been the case with most of the recent DreamWorks and 20th Century Fox tentpoles, such as Blade Runner 2049 (2017), The Shape of Water (2017) and Venom (2018).
Movie trailer makers today are forced to employ several techniques for frame line cropping and optical soundtrack down-matting for the ensuing video media. These include the techniques detailed below, both of which involve inserting one or more matte bars at the top and bottom of the frame to protect the 1.85:1 frame line, as well as the 1.31:1 optical soundtrack frame from encroaching into the 4:3 image area. The Open Matte technique typically uses one or more full-frame matte bars on the top and bottom of the frame being presented (often superimposed over the 1.85:1 frame work), which then adds full-frame image to the 4:3 top and bottom of the screen, creating a "wider" frame-yielding 16:9 composite. This technique allows the film scroll bars to be moved off screen (on the sides of the screen) and it leaves plenty of room for the full movie frame over the optical soundtrack area. d2c66b5586